228 Clarence Street, Brantford, ON N3R 3T5
Phone: 519-752-2414
Fall Hours: Mon - Fri 9-5 | Sat 10-3 | Sun Closed

* What's Happening at The Bicycle Shop! *

* Summer Lovin' - Long Live Long Rides!* 

We've reached the Summer Season, long, warm, and sunny days and lots of cycling! Celebrate Summer Cycling!

Stay's Hot Out there!

      It's Warm out there!  Most often the biggest complaint of the summer season is being warm and thirsty!  Almost more important than having your bike tuned up, is ensuring that YOU are tuned up!  If you're not working well, than you can't expect to have a great season of cycling.  It's important to stay hydrated by drinking before you are thirsty!  Water alone isn't often enough to replace the electrolytes that you sweat out while cycling.  There are lots of electrolyte based drinks that will help you replace the other things your body needs while excercising besides water!  We've got them here!  Drop by to check them out! 

      The right clothing is important too!  Does your cotton t-shirt have you feeling a little clammy during your ride? They make cycling clothing for a reason, first off it wicks moisture away so you stay cool, second, it can make your ride a lot more comfortable.  Cycling clothing is designed to move with your body while you cycle.  Jerseys have handy pockets to carry your ride essentials, and cycling shorts aren't just for looks.  They have padding in key areas to keep you comfy on the saddle, and to keep your muscles working efficently!  In addition to the basic pieces, a lot of people enjoy the latest wearable addition to your closet, the arm/leg cooler!  They pull onto your arms and or legs and instead of keeping you warm, they actually turn your sweat into air conditioning! They also feature SPF 50+ to keep the sun off, without having to slather on the sunscreen!  There is a similar option available for your head, which keeps the sun off your head under your helmet (Goodbye crazy helmet patterns burned into your scalp!)  They're a great addition to any cyclists wardrobe! 

Dressing for the weather, and hydrating your body appropriate will ensure you have a full summer season of enjoyable riding!   Been on an EPIC Summer Ride this season?  Head on over to our Facebook or Twitter and share your Epic Summer Ride Photos!

Bring your Bike in...we'll turn your frown upside-down!Mid-Season Breakdown?   Now that you've had a few months of riding on your wheels, your bike might be feeling a little abused and neglected, especially if you haven't done any matinenance recently! Now's the time to bring your bike in for a Mid-Season Tune Up!  We'll get you back on your bike in a jiffy, and you can enjoy the rest of the cycling season on a well tuned machine! 

   Perhaps you've noticed your gears skipping, brakes not stopping as well as they were in the spring, or your general ride expereience has been sloppier than it was in May.  We fix bicycles of all brands, styles, and levels of riding.  We'll have you back on your wheels in no time, ready to tackle some more awesome riding!


We're excited to bring you a little California Sunshine for your bike ride this Season... We're pleased to announce that we are now an Authorized Dealer of Electra Bicycles

Keep your Ride Classy



You Know You're A Cyclist When...

Style Success!You use your helmet as a hairstyling device. HelmetHead is a Hairstyle Right?

Most of your pants have frayed cuffs and chain-grease marks.

You are polite to most everyone, you blush at some rap songs, but you swear like a drunken sailor when a Grandma in an SUV cuts you off!

Although you speak English, you're perfectly capable of pronouncing several words in Italian or French.

The friend who was so happy to see you on his morning drive wonders why you gave him the finger when he honked.

You think nothing of walking into public places dressed like a super hero.It's a Bird, It's a Plane...No It's LycraMan! (or Woman)

When someone says "It's only a bicycle," your jaw drops and your eyes bug out, you'll gasp "ONLY A BICYCLE?"

A car goes by with two (your preferred gender here) carrying two bikes. Later, you can't recall their hair color or what make car, but you can ID the bikes' make, model and color.

You sometimes wish you had a longer commute to work, just so you could ride more.

You have 3 bikes and you absolutely need more. I have too many bikes (said no cyclists ever!)

Tappity Tap, Tap, Slip.....Good thing I was wearing my Helmet!You've wiped out in your favourite post ride haunt, since you forgot you were wearing your clipless shoes. 

You ride 50km, one way, with a twenty in your pocket and if you actually buy something, you consider leaving the change because of the weight.

You choose a seat by the window so you can "see your bike" while you chat with friends at your favourite post-ride restaurant. 

You and your cycling friends can recreate the Jaws scene where QTrucks, schmucks! Be Smart Though, Cycle Safe!uint, Brody, and Hooper compare scars, each with an even better story, except yours go something like "This is from a 1996 Honda Civic that turned left in front of me and put me over the hood."

Multi-ton cars and trucks tear along in front, alongside and behind you... your pulse rate: 66.

You shop for your spring wardrobe at our store, rather than malls and clothing stores.

You practice track stands and bunny hops in your spare time.

You know the location of all the major potholes between your home and office.

If you can relate to any of're officially a cyclist!

It's Okay, We're Cyclists Too!


QUICK FIX: Your New Seat Hurts!

Don't suffer with a numb bum! We can help you ride pain free!

PROBLEM: Ugh! Your new bike is great... except for the seat!

CAUSE: It might be adjusted wrong or simply wrong for your anatomy.

SOLUTION: We can help! Drop by so we can look at your bike to check the seat adjustment. If it's okay, we'll show you some different seats from our selection. There are many widths and padding styles to choose from. Plus, if your current seat is still new, we may be able to trade it for a different model! 

Today's Tip

Rooftop boxes are a great way to take it all along.

 Thanks for Choosing The Bicycle Shop